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Taani

In Denmark payments are mostly handled with payment cards. Like almost no other country Danes own a payment card and are confident in using it online.

MobilePay has in the later years seen a substantial growth, but it is important to remember that a MobilePay Online transaction is in fact a card payment transaction.

Danish consumers are generally positive towards online shopping and year after year there is a significant growth in online shopping behaviour.

Included are non-subscription payments from Danish merchants using the QuickPay platform.

The numbers are from October 2021


Payment distribution

In the overview to the right, you’ll find the split between payment distribution in Denmark. The overview constitutes the total amount of payments online.

Payment type. Percentage
MobilePay 50.62 %
Maksekaardid. 44.49 %
Apple Pay 0.75 %
ViaBill 0.54 %
PayPal 0.75 %
Other 2.85 %

Card distribution

The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to the constant internationalization where online consumers shop across borders and in that case need an international payment card. MobilePay Online transactions are not included in the overview.

Payment card type. Protsent.
Dankort 0.69 %
Visa/Dankort 60.47 %
Visa 13.48 %
Mastercard 10.69 %
Mastercard Debit 13.88 %
Forbrugsforeningen af 1886 0.58 %
Muu. 0.12 %

Basket size

The basket size overview indicates how the average order size split between payment methods and payment cards. With bold letters in the top of the overview you’ll find the average basket size in Denmark. Now knowing the average, it will be easier to navigate between which payment methods and payment cards you should offer your customers when operating within the particular market.

Payment type Avg. basket size
Overall average 680 kr
Mastercard 1289 kr
Dankort 883 kr
Visa/Dankort 840 kr
ViaBill 637 kr
MobilePay Online 555 kr
Mastercard debit 559 kr

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